The Morefocus Approach

To meet its commercial objectives, Morefocus applies an integrated toolset of ethical technologies to the delivery of high quality content across multiple digital platforms.

High quality content - Morefocus Media publishes original, timely and useful content, across an integrated network of more than 170 health, education, work, and lifestyle websites. The editorial and graphical content team is led be doctoral level staff whose mission is to inform.

By direct ownership of the sites in the network, the Morefocus editorial team is able to ensure that related topics are referenced and interlinked to maximize user experience. The award-winning Morefocus editorial and graphical content is frequently referenced and reproduced by prestigious organizations, universities and publications around the world. For permission to reproduce a Morefocus article, please email the Managing Editor with the URL of the article requested.

In addition to the brand equity benefits of premium content, the level of user engagement is of significant value to both advertisers and visitors. Trust and intimacy increase in direct proportion to relevance and quality, ensuring a high level of engagement with consumers and an effective, contextually relevant, location for advertiser campaigns.

Ethical Approach - Morefocus Media's publishing and advertising platform has been developed to adhere to the subtle intricacies of today's web. User privacy and security are core values respected by the Morefocus development team, while, the 'netiquette' principles that are vital for good relations with search engines and fellow publishers are followed stringently.

Morefocus developers have a deep understanding of the web, the underlying technologies and the way people approach and use it. Working together with the design team, the developers strive to deliver a seamless user experience that exceeds visitor's expectations. Together, these principles deliver reliable, resilient and responsive websites that are essential to creating the level of user engagement, trust and conversions essential for effective campaigns.

Mobile Platforms - Every day the Web reaches further. Cell phones, iPhones, PDA's, cars, even microwaves and refrigerators can now access the Internet. The growth in the number and types of devices that can access the Web is explosive. To meet the challenge, the Morefocus development team works to make user access to the Company's content as seamless as possible across multiple computers, browsers and mobile platforms.

For advertisers, Morefocus provides multiple formats for engaging with consumers on the move. From 'display', through 'click', to 'lead' and transactional forms, Morefocus advertising technologies provide a wide range of solutions.