The Morefocus Advantage

Morefocus leverages its high quality content network, integrated publishing technologies, analytics and optimization platform to deliver :

• Premium Quality Sites
• Trust, Engagement and Action
• Behavioral, Psychographic and Geo Targeting
• Web and Mobile Content Delivery
• Campaign Optimization and Reporting

Site quality - This is a vital consideration when selecting a destination site for online advertising. This is particularly important for high equity brands, where the brand owner will be judged by the content of the site and the other advertisers. A problem with most broad-based distributed media and ad networks is that the dilution of focus often results in low quality advertisers and zero control of the other advertisements displayed. Morefocus owns and controls the content on every site in its network. This ensures consistent quality and ultimate accountability for both content and other advertisements.

Trust, Engagement, Action - Companies advertise online to achieve a more intimate exchange with the consumer. This is of particular value where the call-to-action drives consumers to a lead or transactional event. In this case, the click through rate (CTR) is critical to meet campaign objectives. The Morefocus approach of generating targeted traffic from ethical search engine positioning ensures that visitors are engaged from the moment that they surf to a Morefocus site. Through leverage of this advantage, and verification of consumer and lead data, Morefocus ensures consistent results and high campaign ROI.

Targeting - Ownership, control and management of the entire network provides Morefocus with a significant advantage over most competitive networks. The ability to maintain user privacy, and avoid third party cookies, while understanding consumer interests and motives provides targeting options that benefit both the advertiser and the consumer. Morefocus Media offers demographic, behavioral, psychographic, geographic, interest and health condition targeting options. Together with data verification and validation processes, these options reduce waste and speed campaign fulfillment.

Multiple Digital Platforms - The Morefocus network provides advertisers and users alike with multiple access and action points. Whether fixed of mobile, editorial or social media, text or video, Morefocus Media delivers. Integration of targeted advertising and display, click, lead, or transactional calls to action and messaging across a multiple platforms provides consumers with choice and advertisers with results.

Optimization and Reporting - Traditional reporting of click-through rates, lead data and transactions is no longer sufficient. Today's advertiser needs to understand motivation and the direction of causality. Morefocus Media's understanding of behavioral patterns and their relationship with actions allows consumer insights to be leveraged into the creation of campaign-specific predictive models. The integration of a research toolset within the Morefocus platform provides enhanced reporting options to enhance campaign optimization.